Customer interview and product usage analytics, here a simple and powerful framework
"Thinking That One Digital Marketing Manager Can Do It All" like a full-stack marketer, this approach loses many opportunities in each digital marketing vertical
Omg I've never heard about Fordlandia here in Brazil, such a great comparison. Other good one is told by my dad when a new Philips executive decided to shut down the Walita brand in the 80s because his perception as an international executive and without our context, Philips brand was stronger than Walita. A couple of months after they had to put back Walita brand again in the market. Context.
Congrats and good luck in this new journey :)
