Omg I've never heard about Fordlandia here in Brazil, such a great comparison. Other good one is told by my dad when a new Philips executive decided to shut down the Walita brand in the 80s because his perception as an international executive and without our context, Philips brand was stronger than Walita. A couple of months after they had to put back Walita brand again in the market. Context.

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Rodrigo Demetrio

Rodrigo Demetrio

Helping companies achieve their results using IT for Marketing/Sales Product | Marketing | Project Manager - rodrigodemetrio.com