A couple of things come to my mind when I think about my childhood, such as Christmas celebrations, campings, and my mom. Inasmuch as I was growing, I realized those family gatherings helped to shape the way I spend my days today, doing the same, hanging out with family. I…

In the age of information overload, which we are all living in, learning to learn is definitely one of the most important skills. That’s why we are surrounded by books and step-by-step techniques to improve that. Although I really enjoy that kind of enhancement, I am not that guy who likes self-help content. However, I came across a really good content based on an analysis of a bunch of high-performance Judo athletes.

I have been using books to connect to my kids. All of us reading the same title. This time we picked the Percy Jackson series. We had finished Harry Potter and we were looking for something similar, for kids between 10 and 13 years old, following the same characteristics as…

Excellent summarize about that.

Customer interview and product usage analytics, here a simple and powerful framework

"Thinking That One Digital Marketing Manager Can Do It All" like a full-stack marketer, this approach loses many opportunities in each digital marketing vertical

According to Edelman’s research, respondents in developed markets don’t believe working hard will improve theirs lives. The article also brings a different perspective about the subject when compared the elite to the mass population. Let’s take Australia's example, while the elite holds a level of 68 percent of trust, the…

Omg I've never heard about Fordlandia here in Brazil, such a great comparison. Other good one is told by my dad when a new Philips executive decided to shut down the Walita brand in the 80s because his perception as an international executive and without our context, Philips brand was stronger than Walita. A couple of months after they had to put back Walita brand again in the market. Context.

Congrats and good luck in this new journey :)